BOD

Blue Orange Design are the creative team behind corporate events in over 150 countries worldwide. Along with our partners at ETM we form a Creative Event Production and Management Team working with some of Australia’s largest companies.

Our next generation Events 2.0 services are revolutionising conferences, meetings, trips, conventions and exhibitions. We are making them more interactive, social, fun and more efficient. Using the latest digital technology and fabrication processes we are connecting delegates, organisers and speakers in new ways that deliver a better branded experience and better business results.

introducing our

3D PROCESS

Our proprietary 3D process has been specifically created to deliver the maximum Return On Investment [ROI] for clients. We appreciate that if you are going to the expense of putting on an event it stands to reason you want to get the very most out of it. On every project we apply our 3D process to ensure better Events and a better Return On Investment.

LONGER

We ensure the PR longevity clients get from an event is maximised across all touchpoints, creating more interest for a longer period and managing the momentum from one project to the next.

DEEPER

We ensure delegates have a deeper Brand Experience through a wide variety of services and collateral, as well as making sure sponsor's messages are clearly and tightly integrated into the experience.

BROADER

We widen the conversation around the event/trip, ensuring as many people as possible are talking and sharing and a free flow of ideas and opinions is seamlessly facilitated. We call it THE MULTILOGUE
BOD ensures delegates have a deeper brand experience by strategically integrating sponsor's and organiser's messages into events. We go deeper to ensure better, longer and more favourable event and brand recall.

Using reactive advertising and branding, we look at every opportunity from all angles; we find the places and spaces where clients’ messages will generate the greatest impact.

Events 2.0 enables brands to make connections that are normally more difficult to make in a regular business environment. BOD’s 3D services allow clients to use their event or trip to draw delegates and sponsors closer to them.
We broaden the conversation around the event or trip, ensuring as many people as possible are talking and sharing and a free flow of ideas and opinions is seamlessly facilitated. We call it THE MULTILOGUE! Using the latest technology we

allow everyone to contribute to the conversation instantaneously, with all stakeholders able to pool everything from thoughts and ideas to videos, web pages and social media streams. Delegates can share thoughts in real time

with other delegates, work colleagues back in the office, sponsors and the media. THE MULTILOGUE increases the number of interactions, sales opportunities, lead generation, social media ‘Klout’ and brand awareness at an event.
With our 3D process the longevity clients get from an event is maximised, ensuring more activity for a longer period of time and managing the momentum from one year to the next. Leading up to the event we build excitement and

anticipation and after the event we create a ‘warm afterglow’ where ideas and information are exchanged, connections are cemented and stats and metrics are recorded. Prior to the event we initiate a wide variety of strategies between all parties

involved to build up the level of anticipation. We help sponsors get better access to delegates and better target their requirements, ensuring more productive and rewarding relationships that deliver better business results.

BOD’s strength lies in being able to create those BIG IDEAS whilst also attending to the smaller design details that make all our events special. We seamlessly combine brand communications with creative concepts to inspire delegates and build long term loyalty and advocacy.

We create a consistent graphic style, accurately reproduced, that unites the whole event experience. It’s about attention to detail and giving your event a unique personality to make it stand out. We are here to help make your special event look and feel special.

BOD fully connects delegates to an event and its purpose by creating immersive environments. We merge the latest technology, lighting, sound, projections and installations to form a cohesive and inspiring experience that will leave a lasting impression on delegates.

Brand Results

These are just some
of the business
benefits you get from
using our 3D process

Increased loyalty

Using incentives and interactivity to create a positive brand experience

Greater staff motivation

Acknowledgment of achievement and rewards made in front of peers

Increased brand advocacy

Great event experience driving positive conversation

Enhanced employee branding

Getting employees on message with the companies’ goals in positive environment

Improved brand recall

Fun and immersive events and one on one time increase brand satisfaction

Longer event recall

Great events stay Top of Mind longer

At the heart of everything we do is your brand; what it stands for and how it is expressed. Our team uses its experience and its proprietary 3D process to ensure that your brand messages are reflected accurately and consistently in everything we do surrounding your event.

Business Results

These are just some
of the business
benefits you get from
using our 3D process

More sponsors attracted

More rewarding by improving engagement and interaction with delegates

Improved attendance

More attractive, desirable and exciting events

More ‘crowd sourced’ ideas and opinions

Uncovering of delegates, thoughts, ideas and mood

Increased number of interactions

Creating a fun relaxed environment

More event ‘shares’

Improving Social media reach increased and increased conversation

More data, stats and information

Better ability to rate success

Ability to monitor interactions

Using digital services to improve targeted marketing

Increased sales opportunities

Facilitating more contact between all parties

Before we start a project we look at the wider business goals and tailor our trips and events to achieve better business results. Whether the event is an annual dinner or a new product launch, we incorporate business aims into the fabric of the event to maximise the Return On Investment.

Digital Ecosystem

To deliver our 3D service we have developed a complete ecosystem of digital products and services. On a trip or at a conference delegates have instant access to all the information they need and are able to share information in real time with other delegates and other stakeholders. Organisers can push updates, drive the conversation and deliver sponsor messages with our platforms.
Mobile Services

BOD offer ‘technology agnostic’ solutions across a variety of different platforms to suit all budgets and needs. From a full blown app to a mobile optimised HTML5 website and small screen, touch friendly documents, we cover all the bases. Our mobile solutions allow delegates instant access to all the information they need and the ability to share it real time with other delegates and other stakeholders.
Joining up all the screens

As well as rolling out mobile and desktop services we are seamlessly “joining up the screens”. Our cloud based services allow instant access to all your information using any device or OS. Along with other technologies including GPS, NFC, Scanners and Bluetooth we are making events more streamlined, efficient and productive than ever before.
The Big Screen[s]

BOD is bringing digital to the big screen[s] adding impact and flexibility to events. We provide large screen hardware soloutions as well as content generation for keynote speeches, digital interactive screens and background visuals.

Services

These are just some of the services we offer clients to bring our 3D process alive. BOD adds additional value by looking at each events unique set of challengs, opportunities and physical parameters. We use these elements along with our understanding of a client's business objectives and brand messages to create a bespoke set of services for every event we work on.

For each event we prescribe a different set of services to meet specific objectives, tailoring both activities and budgets to suit. We work in partnership with our sister company ETM and other services providers to ensure that our concepts are brought to life by best in class suppliers. It’s all part of the Blue Orange Design Events 2.0 experience.

These are just a few of the tools, services and products we use to lengthen the exposure of your event. As a creative agency we look at each individual project with a fresh perspective and create bespoke solutions to lengthen the impact of your event.

Services:

Teaser Campaigns

Video Introductions

Early Adopters schemes

Social Media Seeding

Loyalty Schemes

Sketch Notes

Content Acquisition

Content Distribution

Incentive Competitions

File Sharing-Documents

Photo - Video Sharing

Event Metrics

Contacts List/Swap

Call to Action

These are just a few of the tools, mechanisms, services and products we use to widen the reach of your event. Looking at each project on its own merits we create new solutions tailored specifically to your event.

Services:

QR Codes

Web Casting

Social Media #tags

Image Sharing Platforms

Live Polling

Advertising

Newsletters

Blogging

Messaging Services

Alerts & Information

Document Sharing

Web Sites

Mobile Sites

Apps

These are just a few of the tools, mechanisms, services and products we use to deeply integrate branding into an event. We look at every event location from a fresh perspective and create a new set of solutions tailored specifically for it.

Services:

Environmental Graphics

Merchandising

Digital Signage

Visuals

Gamification

Entertainment

Immersive Environments

Lighting & Audio

Theatrics/Hospitality

Hospitality

Graphic Design

Menus - Place Cards - Tags - Booklets - Agendas...

Case Studies

incentives tripS
PARTIES
CONFERENCES
GALA DINNERS
BRAND EXPERIENCE
PRODUCT LAUNCHES

To find out how BOD can upgrade you to EVENTS 2.0, give us a call...

INCENTIVES TRIPS

An incentive trip is the ultimate opportunity to create long lasting brand loyalty and advocacy. BOD ensure that clients get more of both out of a trip and that the repercussions last longer. Because anticipation is half the pleasure of any trip we build it with our LONGER services. A BOD Visual Identity Kit provides a single personality for the whole trip making it more distinctive and memorable and we run it across multiple touch-points to ensure a DEEPER experience. For clients wanting to keep a trip private we can ensure conversation and sharing is done through a closed system of products. For everyone else we can spread the story WIDER to inspire those for the next year.

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Parties

BOD put the life and soul into a party. We create those clever concepts that fuse the party and it’s purpose into a single theme. With our LONGER services the after glow from a party will reverberate through the company. We go DEEPER to find clever ways to incorporate the theme into the event space. From the compere to the food, visuals and hospitality we make sure that the true hosts of the party are never far from mind, in a discreet way. Using both digital a traditional services we create the Wish You Were Here factor with our BROADER services sharing the event across a wide variety of media.

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CONFERENCES

Conferences are a great showcase for all things related to your Brand. BOD’s 3D process is perfect for maximizing the ROI from an event by ensuring all branding elements work together perfectly. Our LONGER services help clients capitalise on their hard work by creating Year on Year momentum. BOD’s DEEPER services are perfect for helping sponsors get the most out of a conference and ensure they come back year after year. Our BROADER services use Apps and digital services to not only improve conversation but efficient running of an event too.

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GALA DINNERS

There are few events that are more intimate than a Gala Dinner and we are here to make Gala Dinners as memorable and enjoyable as possible. When needed our LONGER process can incentive attendance or if required generate a warm afterglow that creates year on year momentum. We look DEEPER at everything in the room as having the potential to carry a message and enhance the atmosphere. This is where BOD creates a truly immersive environment. Whether it’s just a select few or to the world in general we can get everyone joining in on the fun with our range of BROADER services.

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BRAND EXPERIENCE

BOD can help with a variety of activation events by bringing them to life in inspiring and creative ways. We match campaign concepts with entertainment and installations to promote products and services in unique and engaging ways. We not only make the Experience a creative and memorable one but we also apply our 3D process to ensure as much value is extracted from the event as possible.

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PRODUCT LAUNCHES

BOD’s 3D process is the perfect vehicle for clients looking to launch a new product. A better brand experience, more conversation around the launch and for a longer period of time, our 3D process has been created to maximize the impact of a product launch. LONGER helps build up the “brandticipation” and encourages people to come along, as well as farming as much data as possible for later use. DEEPER uses the unique opportunity for consumers to get direct contact with the brand by making the whole experience as interactive as possible. BROADER uses every digital and social media tool available to broadcast and document a launch for interested parties, connecting everyone involved.

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